A new Nielsen study, reported by Reuters via News.com, shows that 21 percent of Web users "primarily use online versions of newspapers, while 72 percent still read print editions."
This is a first-time study, so it doesn't directly show trends. But, as the Reuters story points out, "The statistics reflect a broad trend in the newspaper publishing industry. U.S. newspaper circulation has been falling as audiences increasingly turn to the Internet for news--both on newspaper-run sites and through companies such as Yahoo and Google...."
The report does show trend data for specific sites: In the past year, NYTimes.com's audience is up 25 percent, USAToday.com up 15 percent, WashingtonPost.com up 10 percent.




Comments